Too much duplication in the media mix risks antergy, which is where the overall output is lower than the effort expended. The conditions for synergy require smart goal setting and planning. These are summative, synergy and antergy. In a multi-platform media plan there are three possible outcomes. This paper outlines how different media can piece together to create effective synergy and provides the context to help media planners underpin multi-media recommendations. Many marketers talk about ‘media synergy’ without qualifying what this really means. The Ehrenberg-Bass Institute and CNBC have published new research to help media agencies and advertisers understand what types of synergistic effects can occur and explain how marketers can create the conditions conducive to achieving media synergy. Media synergy creates value over and above that delivered by each individual media platform. Protocols for ssDNA, dsDNA, RNA and protein quantification in 2 µL.The media world is complex and fragmented which makes returns from media budgets harder to maximise. Samples in one run and save a lot of time, compared to single-sample devices. Micro-volume analysis with Take3 plate Enable micro-volume analysis with the Synergy H1, using the Take3 Plate. Synergy H1 offers two tip types: (2) the straight tips enable vigorous mixing for rapid inject/read assays, and (3) the angled tip option won’t disturb cell layers for applications such as calcium kinetics. A consistent environment leads to consistent data for long-term kinetic assays.ĭual syringe injectors with specialized tips 1) The robust precise dual syringe design eliminates the need for regular tubing replacement required by some peristaltic injector designs. Other systems can measure only small portions of the dynamic range of Synergy H1 using preset gains – this can cause reduced sensitivity on the low end or saturated signals on the high end of the assay signal range.Įnvironmental controls for cell-based assays Temperature control to 70 ☌, CO 2/O 2 control and condensation control and shaking create the ideal environment for live cell assay workflows. (2) With automated z-focus, reading height is precisely adjusted for best performance in all plate types and all volumes.Įxtended dynamic range Synergy H1 offers an extended dynamic range, which allows detection of signals across a 7 log measurement range. Small bandwidths (2) provide increased specificity when multiple signals are present, reducing crosstalk and enhancing assay performance.Īutomated z-focus: best performance with all plate types (1) Without automated z-focus available, performance at low volumes is affected. Large bandwidths (1) provide increased sensitivity and lower limits of detection. The bandwidth can be set between 9 nm and 50 nm, in 1 nm increments. Synergy H1 offers quad monochromator optics with variable bandwidth.
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